Years of experience: 18

Influencer Marketing ManagerMarketing DirectorCopywriterPR ManagerEmail Marketing ManagerMarketing Analytics Manager

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Danica's Career Path
Marketing & PartnershipsDec. 2022 -
Present
holidayheroesMarketing & Partnerships
Germany, MunichResponsible for overseeing all marketing activities for MOVE’s German brand, holidayheroes.de, a holiday package booking platform and holidayheroes PRO, a B2B platform. This includes developing and executing brand awareness strategies, managing external agencies and a network of freelancers across creative and performance marketing, and ensuring effective implementation of marketing plans and...
Project Lead Airline Partner(s)Sep. 2021 -
Present
We Are MoveProject Lead Airline Partner(s)
South AfricaProject lead for a strategic partnership with Aegean Airlines. Responsible for the implementation of the MOVE platform, coordinating joint marketing initiatives with the partner, managing online store content, and driving website traffic and conversion optimisation to enhance overall performance
Head of Marketing South AfricaJun. 2019 -
Aug. 2021
We Are MoveHead of Marketing South Africa
South Africa, Cape TownSpearheaded the go-to-market strategy for Travelcheck, one of MOVE’s former brands in South Africa, driving brand awareness, market expansion, and content strategy development. Oversaw performance tracking across key metrics including traffic, conversion, and product optimisation, while collaborating with the R&D team to enhance the customer journey. Within nine months, successfully positione...

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