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Years of experience: 23
Influencer Marketing ManagerMarketingEvent ProducerAssistantData EntryBrand Marketing Manager
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Exceptionally trusted; proven professional excellence.
Bailee's Career Path
Jun. 2022 -Present
Caterpillar Inc.Senior Digital Marketing Strategist / CX, Influencer and Dealer Social
As a member of our digital team, I led programs which improved awareness, engagement, and lead generation. This included serving as a strategic consultant for regional marketing teams and providing them with innovative and inspirational thought leadership content monthly to enlighten entire global team, cross-pollinate ideas and spark conversation. Social Center of Excellence
• Build first ev...
Sep. 2019 -Jun. 2022
Caterpillar Inc.Paving Marketing Consultant / Social Media Lead
PeoriaResponsible for developing marketing strategy and managing execution for Cat Paving Products across North America, South America and EAME. This includes messaging, campaign management, media, social media, event/trade shows, etc - Tactics in 2021 produced 659 leads and 506 units sold
Social Media strategy and management for Cat Construction and Cat Paving properties across Facebook, Instagram...
Jul. 2018 -Sep. 2019
Caterpillar Inc.Growth Segments Marketing Consultant / Social Media Lead
Peoria, IllinoisDeveloped and executed marketing plan for Industrial, Waste and Governmental industries and heavy equipment work tools, with a focus on lead generation.
• Tactics for 2018 produced 759 leads and 532 units sold
Social media strategy and management for Cat Construction properties
across Facebook, Instagram, LinkedIn and YouTube.
• Implemented a social strategy across 3 industry trade shows that...