Years of experience: 17

CopywritingContent WriterMarketingMarketing DirectorProofreaderCopywriter

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Vickie's Career Path
Head of Employer Brand and EVP, APACApr. 2023 -
Present
Deutsche BankHead of Employer Brand and EVP, APAC
SingaporeI lead employer brand and employer value proposition across 14 markets in APAC. Working closely with both global and local teams, I created APAC-specific brand awareness and perception change strategies alongside messaging frameworks from scratch, helping Deutsche Bank position itself as an employer of choice in the region. Highlights to date: Second most-read piece on South China Morning Pos...
Vice President, Global Employer BrandNov. 2021 -
Apr. 2023
J.P. MorganVice President, Global Employer Brand
SingaporeAs part of the Global Employer Brand team, I led JPMorgan Chase & Co and J.P.Morgan’s brand activities for India, Australia and Singapore. India is the firm's second largest tech hiring location. Working as a strategic partner to Talent Acquisition Marketing and HR, I guide our creative teams based in the US and external agencies to position the firm as an employer of choice, leading campaign...
Brand Director, Asia Pacific Aug. 2019 -
Nov. 2021
JLLBrand Director, Asia Pacific
SingaporePart of the global brand team leading all APAC brand activities, I was responsible for driving JLL's brand purpose, developing strong brand architecture and guidelines, and creating campaigns that promote JLL's brand promise. I was the authority on brand excellence, overseeing the regional budget and ensuring brand compliance across 14 markets. I led the regional design team in Singapore and ...

Vickie's Posts

  • 21

    About myself

    An award-winning brand marketer with over 15 years’ experience in marketing and communications. Think of me as your on-demand brand director and marketing consultant. I specialise in creative storytelling brand campaigns with copywriting, proofreading and brand development.

  • 21

    Interesting topics

    Looking for interesting brands that need a bit of help with telling their amazing story.

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