Texas, Arkansas, United States"The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it." Thank you, Sergio Zyman! My marketing world – and passion – is the fusion of brick-n-mortar with digital innovation. The work I do centers around People and organizations focused on winning the hearts, minds and wallets of the competitive marketplace to capture t...
Aug. 2016 - Apr. 2024
SynchronyAssistant Vice President, Marketing and Cultural Champion
Bentonville, ARLed the fusion of brick-n-mortar and digital innovation to achieve consumer/Member and Associate engagement for our Sam's Club Partnership credit card program with a focus on new cardholder acquisition growth. Delivered 5 of 7 record performance years, including 2020-2022 Covid disruption. Achieved immediate marketing and operational performance objectives while developing strategic consumer/...
Dallas/Fort Worth AreaLed Customer and Shopper Marketing across channels with a strategic focus against Brand Development, Consumer Engagement and Category and Customer Growth. Included integrated Brand and Customer marketing development/planning, budgets, tracking, co-branding partnerships and go-to-market coordination/logistics.