Wisconsin, United StatesAs the Director of Ecommerce for Batteries Plus, I lead the development and execution of the overall site strategy, driving key initiatives that enhance the online user experience and digital performance. Managing cross-functional teams overseeing site enhancements, agile development, UX design, digital merchandising, content marketing, SEO, and analytics to optimize the ecommerce platform. S...
New York, New York, United StatesResponsible for all Email and SMS channel partners, tools and budgets across the enterprise, own the campaign trigger and lifecycle email campaign optimization strategy and email personalization roadmap and provide subject matter expertise and guidance in Email and SMS marketing to ecommerce teams for 15 brands driving over $120 million in attributed annual revenue.
● Launched 12+ new custome...