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Years of experience: 16
TurkeyMarketingMarketing Director
Trust Score
Exceptionally trusted; proven professional excellence.
Hande's Career Path
May. 2019 -Sep. 2024
BabooFounder
Launched and scaled Baboo, a designed baby textiles and accessories brand, expanding to 1800+ SKUs and 25+ sales points in and out of Turkey.
Led product design, international production, and export/import operations.
Drove marketing campaigns on Meta Business and Google Ads boosting brand visibility.
Secured 4 exclusive distribution agreements (Russia, Saudi Arabia, Cyprus, Kazakhstan).
Supe...
Sep. 2014 -May. 2019
PfizerRegional Senior Brand Manager
Londra, Birleşik KrallıkLed the strategic marketing of Eliquis (Cardiology Product) across Europe, Asia, Japan, and Australia, Collaborated with medical, HEOR, outreach teams and global advertising agencies to develop regional marketing materials, educational programs and cross-functional strategies, and communicated the outputs to local brand managers, ensuring strategy and marketing activities were implemented sim...
Jul. 2010 -Jul. 2014
Bristol-Myers SquibbProduct Manager
Istanbul Area, TurkeyLed pre-launch and launch strategies for cardiovascular (Eliquis) and diabetes (Onglyza, Byetta) portfolios. Coordinated cross-functional teams at co-promotion partner companies (Pfizer, AstraZeneca) during the prelaunch and launch processes of the brands.