Years of experience: 22

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Rufus's Career Path
B2B Marketing DirectorJun. 2023 -
Present
UNiDAYSB2B Marketing Director
London, England, United KingdomCreated the B2B marketing strategy with global remit across Europe and North America. Built up the team from scratch. Responsible for brand awareness, ABM, content marketing, product marketing, proposition and messaging, demand generation working with commercial, new business and customer success teams - Developed and implemented B2B marketing strategy aligned with business objectives, drivin...
Head of Product Marketing / Seller Success, eBay UKJul. 2021 -
Apr. 2023
eBayHead of Product Marketing / Seller Success, eBay UK
London, England, United KingdomResponsible for c. $250M revenue across eBay Ads UK Products, accountable for the multi-channel GTM strategy, Product Marketing, Product adoption, ABM, Lifecycle strategies for eBay UKs Promoted Listings products - Successfully launched eBay Ads Promoted Listing Advanced, a new CPC product for sellers in the UK, achieving c.$41M revenue since launch - Created, executed and optimised multi-cha...
Director of MarketingApr. 2014 -
Jun. 2021
Dynamis LtdDirector of Marketing
London, United KingdomBusinessesForSale.com (Dynamis Ltd) is the world’s largest online classified ads portal with c. 1.8 million visitors monthly. Led a team of 7, based in London and Sydney. Member of the board, with P&L responsibility. - Designed and delivered effective multi-channel and digital marketing strategy, increasing website traffic by 15% in the UK, 26% in Canada and 20% in Australia in 2020 - Owned t...

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