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Years of experience: 10
Marketing DirectorEvent ProducerHead of GrowthMarketingC-level ExecutiveSales & BizDev
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Exceptionally trusted; proven professional excellence.
Erin's Career Path
Feb. 2023 -Jun. 2024
CramerStrategic Planner
Norwood, Massachusetts, United StatesI am responsible for setting the experiential strategy for our clients' programs. I work closely with clients to clearly define their priorities, objectives, and goals for each program. Once the strategy has been determined, I work with our creative directors and producers to actualize the strategy and ensure our final delivery enables clients to achieve their goals. Throughout my role, I int...
Dec. 2021 -Jan. 2023
CramerMarketing Director
Norwood, MA (hybrid)I define the marketing department's vision and priorities. I am responsible for our new business growth strategy through inbound marketing and ABM efforts. My team focuses on defining KPIs and developing regular measurement plans to evaluate our experiments and improve our strategies on an ongoing basis. I also work with the sales and strategy teams to craft Cramer's brand story and positioni...
Jul. 2020 -Nov. 2021
CramerMultimedia Marketing Manager
Norwood, Massachusetts, United StatesStrategically directed editorial planning, our omnichannel distribution model, and our ABM campaign development. Oversaw the launch and growth of a new podcast. Managed relationships with 3rd party industry partners and consultants. Pitched and led our migration from Pardot into HubSpot for improved data collection and visiblity.