Years of experience: 16

MexicoEmail Marketing ManagerInfluencer Marketing ManagerMarketingEvent ProducerGraduate Student

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Exceptionally trusted; proven professional excellence.

80%
Vivian's Career Path
Organizational Change Management & Communication LeadNov. 2022 -
Nov. 2024
DigitalOnUs by Tech MahindraOrganizational Change Management & Communication Lead
Mexico, Puerto VallartaDevelopment of comprehensive change management and corporate communication strategies for the adoption of new initiatives and projects within the organization: 1. Execution of customer-centric change management and communication approaches that support the overall change adoption strategy, focusing on creating change awareness, understanding, acceptance and active participation by all organiz...
Market Development and Strategic Alliances ManagerDec. 2020 -
Jul. 2022
Vida Vacations (Grupo Vidanta's subsidiary)Market Development and Strategic Alliances Manager
Nuevo Vallarta, Nayartit, MexicoDrove and improved upon a positive corporate image by defining, coordinating, and implementing projects, initiatives, and strategies to further brand awareness. Reinforced current customers' loyalty through different digital and influencer marketing strategies, special events, and alliances with other brands/companies and created leads that directly led to increases in sales.
Corporate Public Relations & Social Responsibility ManagerMar. 2017 -
Jan. 2020
Grupo VidantaCorporate Public Relations & Social Responsibility Manager
Monterrey, Nuevo Leon, MexicoImproved stakeholder awareness and brand reputation by managing, coordinating, and implementing public relations, media relations, social media, influencer marketing, events organization, content management, sustainability, and corporate social responsibility.

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