Gold Coast, Queensland, Australia · Remote• Established a streamlined marketing project management process using Jira, improving task visibility and efficiency for cross-departmental teams, enabling clear tracking of marketing activities.
• Led a comprehensive brand refresh for the company and its sub-brands, aligning the visual identity and messaging with the master brand, enhancing market presence and consistency.
• Spearheaded eve...
Sydney, New South Wales, Australia · Hybrid• Increased B2B Sales Pipeline Efficiency: Revamped product messaging, resulting in a 25% improvement in deal velocity and conversion rates.
• Boosted User Engagement: Executed a comprehensive B2B go-to-market strategy, driving a 20% increase in site traffic and higher user engagement.
• Informed Strategic Decisions: Initiated a customer interview program, providing valuable insights that sha...
Sydney, New South Wales, Australia · Hybrid• Enhanced Market Penetration: Developed tailored B2B messaging for eight verticals, aligning with strategic vision and improving brand consistency.
• Fostered Internal Engagement: Edited a monthly global newsletter, disseminating product updates that increased company-wide understanding and engagement.
• Refined Product Offerings: Conducted training sessions for sales teams, utilizing feedba...