Years of experience: 21

AdvisorMarketingC-level ExecutiveSales & BizDev⚖️ Legal🐦 Design

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Carie's Career Path
Chief Marketing OfficerFeb. 2023 -
Present
Homefront BrandsChief Marketing Officer
Charlotte, North Carolina, United States
Senior Vice President MarketingMay. 2022 -
Feb. 2023
City Facilities Management (US) LLCSenior Vice President Marketing
Lead all aspects of full-funnel marketing to drive value and sustainable growth across the organization. Was brought on as member of executive leadership team to build brand strategy and lead marketing efforts for all North America in order to increase brand awareness and improve brand reputation. • Brand Strategy/Positioning/Storytelling – revamped omnichannel messaging to align with 4 key b...
VP BrandNov. 2019 -
May. 2022
Clearwater, FloridaLed all revenue generation strategies across paid, owned and earned channels. Channel strategies drove record breaking traffic, call, lead and quote growth which resulted in sustained revenue growth +30% for 3 years. Brand Strategy: Refreshed and launched new brand strategy to move PODS as a challenger brand to a top tier brand in the moving and storage industry. Leveraged research and extens...