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Years of experience: 24
Investor & VCStartup FounderMarketingC-level ExecutiveSales & BizDevHR
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Exceptionally trusted; proven professional excellence.
Alf's Career Path
Jul. 2020 -Present
HeyBaba Investment Group LLC.Executive Vice President/Founder
Dallas, Texas, United StatesOversee the operational and capital improvement functions of multiple profit centers with a focus on planning, quality control and efficiency. • Plan, direct, coordinate, and oversee operations activities in the organization, ensuring development and implementation of efficient operations and cost-effective systems to meet current and future needs of the organization.
• Organize and conduct i...
Jan. 2018 -Jul. 2020
AT&TRVP of Sales/GM -Marketing Campaigns
Dallas, Texas, United States✔$56M in Revenue with P&L oversight ✔1.9M Nationwide Business Customers ✔300 FTE • Designed and launched new AT&T business segment managing Inbound and Outbound strategies for growth and retention of base B2B customers.
• Partnered with Mckinsey & Company to design data powered marketing campaigns to target decile 1-5 customers as a prophylactic approach to secure & grow base revenue. • End-t...
Oct. 2011 -Jan. 2018
AT&TRVP/GM-Sales & Service
Dallas/Fort Worth Area✔$580M in Revenue w/P&L oversight ✔3M Customers ✔Multi-Regional Leadership ✔600 Staff • Integrated and scaled business operations, grew revenue, transformed internal culture, and boosted the customer experience.
• Led the largest regional organizations with up to nine sales centers, 600 staff, $38-$55M OPEX & Business development. • Transformed two lower performing regions into sales powerhou...