Years of experience: 24
Artist ManagementEntertainment📝 Influencer or BloggerMarketingBrand Marketing ManagerMarketing Director
Trust Score
Exceptionally trusted; proven professional excellence.
Sibu's Career Path
Apr. 2022 -Present
National Basketball Association (NBA)Marketing Director: Africa
City of Johannesburg, Gauteng, South AfricaResponsible for building integrated marketing strategies and campaigns for the NBA Africa, with a focus on cross-promotional monetization strategies. My role is responsible for building fandom and demonstrating creativity when presenting the NBA Africa’s brand message to our target audiences. The role also uses analysis of key metrics, market conditions and marketing opportunities to help dri...
Nov. 2018 -Mar. 2022
Pernod RicardHead of Marketing: Dark Spirits and Champagnes
City of Johannesburg, Gauteng, South AfricaDrive the performance of Pernod Ricard South Africa's Suite of International Whisk(e)y brands within the overall portfolio through the development and implementation of effective brand strategies and marketing programs. - Portfolio strategies and marketing campaigns deliver increased sales and growth in market share for assigned brand suite. - Ongoing management of productive relationships wi...
Nov. 2015 -Nov. 2018
Pernod RicardHead of Marketing: Prestige Brands
Cape Town Area, South AfricaDrive the performance of Pernod Ricard South Africa's Suite of Prestige brands within the overall portfolio through the development and implementation of effective brand strategies and marketing programmes. - Portfolio strategies and marketing campaigns deliver increased sales and growth in market share for assigned brand suite. - Ongoing management of productive relationships with internal a...