Kingston, JamaicaUnified Marketing Vision: Spearhead marketing initiatives for SportsMax, Trend Media, LOOP, and Game Nation, unifying efforts to elevate brand presence, retain existing customers and drive customer acquisition .
Revenue Optimization: Focus on omni-channel campaigns and data-driven marketing techniques that enhance brand positioning, customer retention, and ROI across digital platforms.
Stakeh...
Kingston, JamaicaTeam Leadership: Led a team of eight to execute a comprehensive brand growth strategy across SportsMax, SportsMax App, and CEEN, expanding brand reach and fostering audience engagement.
Brand Strategy Development: Implemented targeted strategies integrating digital and traditional media, increasing brand awareness and enhancing SportsMax's positioning in sports entertainment.
Cross-Platform I...
Kingston, JamaicaPlayed a pivotal role in Digicel+'s annual brand growth strategy, overseeing various facets such as go-to-market strategy, omni-channel marketing campaigns, lead generation, and analytics. Conducted thorough market research to inform data-driven marketing decisions, led cross-functional teams in successful product launches, and collaborated with agencies for effective social media campaigns. ...