Years of experience: 19

MarketingBusiness AnalystConsultingBusiness OwnerBrand Marketing Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Sebastian's Career Path
Worldwide Product Marketing ManagerNov. 2022 -
May. 2024
WerfenWorldwide Product Marketing Manager
Bedford, Massachusetts, Estados Unidos• Managed POCT and Blood Gas analyzer product lines. • Defined and implemented market requirements. • Coordinated with technical services and sales teams globally. • Supported affiliates and end customers in 30 countries.
Business Unit ManagerNov. 2018 -
Nov. 2022
WerfenBusiness Unit Manager
Bogotá D.C. Area, Colombia• Led POCT, Acute Care Diagnostics, Blood Gas, and Whole Blood Hemostasis units. • Achieved +18% market share growth in three years. • Implemented Value Selling and secured major accounts. • Coached direct reports (Product Specialist & Clinical Specialist).
Business Unit ManagerMay. 2018 -
Nov. 2018
GBT Grupo BiotoscanaBusiness Unit Manager
Bogota• Managed pharma, hospital high-cost treatments, blood products, and PG1. • Successfully defended against generics, recovering 50% of revenue. • Key interface with vendors and QA/RA. • Supervised 13 direct reports (Sales Specialists & Marketing Specialists).