Years of experience: 15
MarketingGrowth HackerDigital Ads ManagerMarketing Director
Trust Score
Exceptionally trusted; proven professional excellence.
Kate's Career Path
Sep. 2023 -Present
Carry1stUser Acquisition and Ad Monetization lead
RemoteUnlocking the African market for titles like Call of Duty Mobile, Africa Glam, and EverMerge, I lead the UA and Ad Monetization efforts as an official partner of Activision Blizzard, Nanobit, and Big Fish Games. My responsibilities span from developing GTM strategies to establishing Ad monetization frameworks. Main focus areas: - Implementing strategies for acquiring mobile users, focusing on...
Apr. 2022 -Aug. 2023
WasderUser Acquisition lead
Stockholm, Stockholm County, SwedenFull cycle UA for web3 start up + Admon set up (Applovin Max) from the scratch. Highlights:
- Developed GTM strategy, deep diving into funnel conversion metrics and making forecasts for LTV predictions together with Product and Data teams - Maintained and grew strong relationships with network POCs (Meta, Google, Snapchat) - Increased traffic by 40%, within the same budget, through CPI optimi...
May. 2020 -Apr. 2022
ZeptoLabFacebook team lead || Mobile User Acquisition
Barcelona, Catalonia, SpainUA for Bullet Echo and CATS Highlights:
- Managed Meta UA team to ensure best performance and scale across all titles - Solved integration issues to minimize data discrepancies between network and MMP - Implemented and optimized iOS Conversion scheme
- Developed framework for Creative team/ UA effective collaboration
- Prepared soft launch budgeting and strategy fro new titles (Downhill Smash...