Years of experience: 20
LebanonInfluencer Marketing ManagerContent ManagerPR ManagerCommunications ManagerBrand Marketing Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Gassia's Career Path
Jul. 2016 -Present
Samsung ElectronicsMarketing Manager
Beirut• Successfully launched 5 flagship devices as well as several mid-tier devices with multi-million dollar (nine-digit) annual revenue • Created Local launching plan (LLP) with clear go-to-market (GTM) planning strategy for all flagship devices • Increased and maintained market share and brand preference with ATL activities, leading the creative development and evaluation of all advertising cam...
Sep. 2014 -Jul. 2016
BoeckerMarketing Senior Officer
Beirut• Set the marketing strategy for ATL and BTL, as well as the marketing budget for 2015 and 2016 • Prepared a detailed evaluation for all activities done in 2015 with their quantitative and qualitative returns and set 2016 activities accordingly opting to maximize brand awareness and brand preference • Worked closely and constantly with Sales and Operations departments for campaign feedback an...
Jan. 2013 -Sep. 2014
Plus HoldingGroup Marketing Coordinator
Corniche An Nahr• Increased leads by 40% by implementing 4 project launches and 4 major exhibitions • Spearheaded the launching of a new real estate project and achieved 90% sales record in the first two months • Launched effective 360-degree nationwide campaigns geo-target and focused on market needs • Booked advertising spaces in local media (newspapers, magazines, online portals, outdoor media and televis...