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Years of experience: 18
Growth HackerMarketing DirectorMarketing Analytics ManagerDigital Ads ManagerSEO ManagerMarketing
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Alex's Career Path
Jan. 2022 -Present
Centros DigitalDirector of Paid Media
Los Angeles, CA• Manage growth initiatives for D2C, SaaS, and eCommerce companies, including Shoplazza, Solid Commerce, and eComDataCentral, resulting in a 45% increase in MQLs for SaaS, a 30% rise in demos, and a 20% growth in D2C sales
• Achieve 5X ROAS in three months leveraging machine learning bidding and tracking automation in paid search for regional legal firms focused on personal injury law using G...
Jan. 2019 -Dec. 2022
Consumer Attorney Marketing Group, Inc. (CAMG)Vice President, Digital Media & Analytics
Woodland Hills, CA• Led a 15-member marketing team, enhancing project delivery by 40% and team productivity by 25% in one year through collaborative leadership
• Managed monthly budgets of $1.5M, orchestrating campaigns that yielded 6,000+ qualified leads for personal injury and national litigation cases
• Slashed digital sales costs by 37% within nine months via innovative first-party retargeting strategies, ...
Jan. 2018 -Dec. 2019
InfocastVice President of Marketing & Analytics
Woodland Hills, CA• Boosted year-over-year revenue by 35% by leveraging insights from paid media performance metrics, thereby significantly increasing profitability for 15+ premium industry-specific events
• Elevated online conversion rates for paid event registrations by 30% by focusing on advanced user engagement analytics, leading to improved user interaction
• Collaborated with Creative, Content, and Deman...