Otello (2GIS) Launched brand social media channels and crafted brand voice & visual identity
Developed influencer marketing strategy and launched campaigns
Managed budget and led SMM team (copywriter, designer, project coordinator, influencer manager, contractors)
Established CPA campaigns in influencer marketing
Worked on brand awareness, image, and special projects
Analyzed campaigns and fo...
Санкт-Петербург, РоссияSMM & Influencer Marketing 2GIS | Novosibirsk/Saint Petersburg | 2019 – 2023 (transitioned within the company) Led the SMM and influencer marketing team Grew brand awareness in social media and media (0 → 6-7M monthly views) Developed and implemented strategies, tone of voice (TOV) Managed budget planning and execution Created content for social media and brand integrations