Years of experience: 13

Consumer IndustryBusiness AnalystBrand Marketing ManagerAccount ManagerC-level ExecutiveAssociate

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Ernesto's Career Path
Global Insights & Market Intelligence ManagerJul. 2014 -
Nov. 2024
O-IGlobal Insights & Market Intelligence Manager
Querétaro Arteaga, MéxicoLed 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 strategy for LATAM and international markets, collaborating with Innovation, Marketing, Sales, and Supply Chain teams. Integrated insights from Nielsen, Kantar, and Euromonitor to anticipate consumer trends and shopper behavior. Led more than 𝟮𝟬 𝗡𝗣𝗜 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀, increasing market share by +15%. Implem...
Gerente de Inteligencia de Mercados e InsightsJul. 2014 -
Nov. 2024
O-IGerente de Inteligencia de Mercados e Insights
Queretaro de ArteageaLogros: - Lideré con éxito la estrategia de Inteligencia de Mercados para la categoría global de cerveza, facilitando el crecimiento estratégico en múltiples regiones. - Fui pionero en México al implementar la metodología NPS para encuestas de satisfacción del cliente, adelantándome dos años a la implementación global. - Desarrollé simuladores predictivos que facilitaron la alineación de las ...
Senior Executive Account ManagerMar. 2013 -
Jun. 2014
Estadística AplicadaSenior Executive Account Manager
Ciudad de México, México• Managed market research projects for national and international clients, turning data into strategic business decisions. • Acted as a strategic partner for key clients (Coca-Cola, Diageo), strengthening relationships and maximizing ROI from research. • Led studies using quantitative methodologies to identify market opportunities and optimize commercial investments. • Expanded client portfol...

Ernesto's Posts

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    About myself

    Con más de 15 años en inteligencia de mercados, he transformado datos en insights para fomentar la innovación y crecimiento en LATAM y Norteamérica. Lideré proyectos estratégicos mejorando la rentabilidad y optimizando portafolios en consumo masivo, destacando mi capacidad para conectar insights con estrategias empresariales.

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    Job Description

    Busco un rol de Gerente de Insights Senior en empresas de consumo masivo o como Consultor, donde pueda aplicar mi experiencia en optimización de productos e innovación de portafolios FMCG, contribuyendo así al desarrollo y éxito empresarial.

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    How to contact

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    How I can help you

    I transform consumer and market insights into strategic, actionable plans that enhance sales and competitiveness. With experience in diverse industries, I ensure insights lead to profitable decisions by combining analytical rigor with strategic foresight.

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    People I am looking for

    Looking for partnerships with top CPG companies to drive innovation and growth: - Coca Cola - Diageo - Bimbo - Herdez - Constellation Brands

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    Experience & Cases

    Achievements include successful product launches and packaging reshaping. Worked with market research leaders and companies seeking independent expertise.

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    How to contact

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