Years of experience: 18
Database DeveloperBI AnalystData AnalystData EngineerMarketing Analytics ManagerDigital Ads Manager
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Mark's Career Path
Nov. 2023 -Present
Cohesive AnalyticsFractional Data Analytics Leader
Dublin, County Dublin, IrelandI founded Cohesive Analytics to partner with organisations on their data journey. We provide tailored solutions to help businesses of all sizes leverage data for strategic decision-making, operational efficiency, and growth. In person, hybrid, or remotely, these services can include:
- Data Leadership: Fractional Chief Data Officer for new and scaling teams;
- Data Strategy: balancing people,...
Nov. 2023 -Jun. 2024
Assembly GlobalInterim Head of EMEA BI and Analytics
Greater London, England, United KingdomDigital Marketing agency focused on Luxury brands. - Improved client reporting engagement by demonstrating and teaching advanced Tableau techniques to the global team, resulting in more effective reporting templates and increased client satisfaction.
- Collaborated with consulting and design teams to define a data visualisation design language, including a playbook, visualisation prioritisati...
Sep. 2022 -Jan. 2023
2KDirector of Marketing Analytics
Dublin, County Dublin, IrelandA leading global video game publisher part of Take-Two Interactive with franchises such as NBA2K, PGA2K, Borderlines, BioShock, and Civilization. - Led a team of data scientists and graduates to develop behavioural models for more effective targeting of digital marketing campaigns.
- Created roadmaps for model development, CDP integration, and experimentation analysis, with a focus on the Spo...