RemoteEdTech Start-up 9/2022 - Present
Consult as Head of Marketing for an EdTech SaaS and Professional Learning solution that was created as a more effective approach to help underserved middle school, high school and community college students understand math and improve their academic outcomes. Build company's full marketing stack platform through marketing strategy, brand platform, target audie...
Denver, Colorado, United StatesDefined and executed Masterpiece’s evolving market strategy to encompass a new B2B2C market while supporting the current B2B model. As a member of the leadership team prepared for series funding and/or sale of company.
Marketing strategy evolved to include updated brand platform to incorporate B2B2C market:
-Updated brand platform to include new target markets and updated positioning as well ...
Apr. 2020 - Apr. 2021
Masterpiece Senior Director - Brand & Marketing Strategy
Denver, Colorado, United StatesBuild Masterpiece’s marketing department from the ground up including:
-Development of marketing strategy, including brand strategy, customer segment definition, brand alignment in market and execution of marketing and media strategy.
-Define Total Available Market (TAM), Serviceable Available Market (SAM) and Obtainable Market (OM) to project forecasts.
-Develop brand platform, target audien...