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Years of experience: 6
CRM managerDigital Ads ManagerCommunications ManagerMarketing
Trust Score
Exceptionally trusted; proven professional excellence.
Jake's Career Path
Aug. 2024 -Present
5+8Digital Marketing Operations Strategist
Sep. 2022 -Apr. 2024
Colorado State UniversityDigital Marketing Specialist
Fort Collins, Colorado, United States-Led digital marketing campaigns with social media advertising, social media management, online community coordination, blog writing, SEO, and content creation. -Audience centered research through connecting with current vendors and facilitating market research from internal and external partners. -Produced an average conversion rate for lead generation campaigns 3%, industry average 1%. -Man...
Aug. 2018 -Sep. 2022
Colorado State UniversityCollege Recruitment and Engagement Coordinator
-Developed a comprehensive admissions and marketing strategy for future students. -Managed paid and organic lead generation campaigns to expand the prospective student audience. Average conversion rate of 4%, industry average 1%. -Created a marketing mix for social, web, print, and podcast that turned attention media into mention media (conversion of reach to shares, saves, etc.) Average conv...