London, England, United KingdomI lead an exceptional team of Subject Matter Experts across: + Marketing Automation
+ Marketing Operations
+ Performance Marketing (Biddable Media, Display, Organic Search)
+ Marketing Data & Insight (Insight, Analytics, Engineering, CRO)
+ Account-Based Marketing (ABM)
+ Experience & Delivery. (CX, UX, Full Stack Web Dev) - Led the op model design and build-out of the team, delivering a sign...
London, United KingdomConsulting with multiple clients either as an interim CDO, CMO, or to focus on a specific transformation agenda. Support companies within Consumer Electronics, FinTech, and broader financial services. Example engagements: Payments firm under NDA - + Engaged by a well-known payments firm to conduct a detailed audit encompassing: CX, Digital Product, and digital channel performance vs. competit...
London, United Kingdom+ Created and executed a Digital Performance enhancement program to rebuild a fragmented global marketing function and within just 6 months, drove 7 figure cost savings simultaneously increasing customer acquisition by 95%
+ Rationalised bloated vendor roster, in-sourcing core strategic channels
+ Remodelled and re-energized the marketing team, gaining further investment to increase the team ...