How I can help you

I guide brands to define their purpose and create strategic growth blueprints. By crafting compelling narratives, I amplify brand stories and design impactful launch plans. I help innovate with new brand propositions through concept development and design.

People I am looking for

- CEO/foundersfrom start-ups or young companies that new help building their proposition into a lifestyle brand - growth minded CMOs who understand they also need to invest in brand building and need a strategic partner - CMOs that need temporary help with product launch plans

Experience & Cases

- Ideal for startups in food/beverage or lifestyle - In house experience at Moet Hennessy, Nike, Away and ABinBev - Looking to collaborate with companies who believe that a strong brand is the cornerstone of a sustainable growth strategy

- Launched Cumulus Coffee, built marketing team - Created Innovation/brand incubation unit at ABinBev - Developed Away's brand strategy and product launch campaigns - Led Converse's seasonal marketing and collab launches - 12 years of lifestyle marketing for premium spirit brands

How to contact