Years of experience: 21

ConsultingPR ManagerCustomer ServiceCustomer Success ManagerCase ManagerClient Relations Specialist

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Deirdre's Career Path
Marketing DirectorJun. 2019 -
Oct. 2024
Baker Publishing GroupMarketing Director
Minneapolis, Minnesota, United States• Recruited by Vice President of Sales and Marketing to hire and lead a team of 4 and manage a $1.2M annual budget. • Transformed marketing operations by implementing transparent reporting, best practices, and standardized processes, increasing cross-functional collaboration, author engagement, and trust within 18 months. • Drove a record-breaking product launch in FY24, leading a title that ...
Communications DirectorFeb. 2016 -
May. 2019
Berean Baptist Church, MNCommunications Director
St Paul, Minnesota, United States• Recruited by Chief of Staff to build and lead organization’s first communications department during a period of rapid growth, managing a team of 4 with $250K annual budget to establish a cohesive and strategic communications function. • Unified branding and messaging across eight departments by introducing a consistent voice, rebranding initiatives, and strategic content prioritization, enh...
Close Marketing & CommunicationsJan. 2008 -
Mar. 2016
IndependentClose Marketing & Communications
Greater Minneapolis-St. Paul AreaDeveloped and implemented marketing communications strategies for a diverse client set—including entrepreneurs, small businesses, advertising agencies, a Fortune 500 company—increasing brand visibility and engagement through targeted content, digital campaigns, and PR initiatives. • Created digital content and PR strategies for Chrysler and SEI/Matik and other global clients, securing media c...

Deirdre's Posts

  • About myself

    Proven expertise in branding, messaging, and internal procedures, driving successful change management and strategic communications. Achievements include launching a lucrative product line, establishing a communications department, and enhancing brand visibility for diverse clients, including Fortune 500 companies.

  • Job Description

    Seeking a role where I can refine and clarify a company's messaging for clients, competitors, and employees, ensuring cohesive communication that strengthens brand identity and market presence.

  • How to contact

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  • How I can help you

    Tasks & Advantages: - Revise branding & define voice - Streamline messaging & strategy - Meet decision makers & understand issues - Research & assess current practices - Analyze industry & competitors - Develop & approve action plan - Implement & monitor progress

  • People I am looking for

    Ideal Clients: - Baker Publishing Group - Berean Baptist Church - Thrivent Financial - Matik - General Motors - American Express Financial - Piper Sandler Companies - Angel Foundation - Education Center of Minnesota

  • Experience & Cases

    Achievements & Clients: - 5+ years as marketing director at Baker - 3+ years as communications director at Berean - 8+ years contractor for Thrivent, Matik, GM, Angel Foundation, Education Center of MN - 4+ years specialist for American Express, Piper - Served small businesses & entrepreneurs

  • How to contact

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