Years of experience: 21

Engagement ManagerConsultingMarketing DirectorMarketingCopywriter📝 Influencer or Blogger

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Kristy's Career Path
Senior Director of Content and Brand EngagementApr. 2024 -
Oct. 2024
OneCauseSenior Director of Content and Brand Engagement
Indianapolis, Indiana, United States• Managed and coached team of four content creators who produced blogs, whitepapers, infographics, success stories, email campaigns, social media, videos and more. • Developed quarterly content plans to drive organic search, net new names and leads. • Reviewed and edited speaker presentations and assisted with other tasks, including email promotions, for the annual event fundraising conferenc...
Content Marketing DirectorMar. 2021 -
Mar. 2024
Marathon HealthContent Marketing Director
Indianapolis, Indiana, United States• Developed B2B content strategy focusing on HR leaders, CFOs and benefits consultants, along with various organizations: manufacturing, unions, school districts, municipalities, healthcare, financial services and more • Manage and mentor writers, interns, freelancers and PR agency • Create content calendars and write and edit blogs, case studies, sales enablement materials, whitepapers, guid...
Marketing DirectorJul. 2020 -
Jan. 2021
OlioMarketing Director
Indianapolis, Indiana, United States• Developed content strategy. • Managed outside vendor relationships with writers and designers. • Managed revamp of Olio website. • Launched Drift, increasing Marketing Qualified Leads. • Wrote and edited blogs, press releases, thought leadership content, video scripts, social media, sales enablement materials, website content, etc. • Coordinated webinars with leading industry healthcare org...