Years of experience: 21

FounderStartup FounderMarketingC-level ExecutiveSales & BizDevConsulting

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Jess's Career Path
Senior Director of MarketingOct. 2022 -
Present
Data SkriveSenior Director of Marketing
Led brand and marketing strategy in sports/media space. • Launched GTM strategy and Tiered ABM program, generating $1.3M in pipeline and $500K in revenue in 6 months • Rebranded company and launched new site, increasing traffic by 60% and doubling conversions • Led integrated campaigns across web, email, social, events, and blog • Built and managed a high-performing marketing team across desi...
VP of RevenueNov. 2021 -
Oct. 2022
Volt AthleticsVP of Revenue
Led revenue and growth marketing strategy, driving full-funnel acquisition and cross-functional alignment across marketing, sales, and customer success. • Built and launched GTM strategy for Volt V3 in the tactical fitness and wellness space • Drove demand generation programs that fueled 85% YoY acquisition growth • Created immersive, lifestyle-driven campaigns for at-home athletes and tactic...
Senior Director Of MarketingAug. 2020 -
Nov. 2021
Volt AthleticsSenior Director Of Marketing
Greater Seattle AreaLed strategic marketing initiatives across B2B and B2C channels, driving demand gen, brand visibility, and full-funnel performance. • Built and executed demand gen programs that fueled an increase in acquisition while maintaining a consistent LTV:CAC Ratio (3.0 - 3.6) • Developed SEO and content strategy, increasing traffic by 60% and doubling conversions • Directed cross-channel digital camp...

Jess's Posts

  • About myself

    Leveraging 15+ years in brand building and growth acceleration, I founded Switchback to provide strategic clarity and creative solutions. I excel in turning vision into actionable plans, doubling leads in a single month with effective GTM strategies.

  • Job Description

    Seeking roles in dynamic early-stage startups where innovation thrives and strategic marketing can be a catalyst for growth. Passionate about building brands that resonate and scale, ready to drive impactful results from the ground up.

  • How to contact

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