Years of experience: 12

Startup FounderMarketingConsultingC-level Executive

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Ivona's Career Path
Product ManagerMay. 2024 -
Present
Brio.roProduct Manager
Growth Marketing ManagerOct. 2021 -
May. 2024
BringoGrowth Marketing Manager
Developed and executed data-driven growth marketing strategies that increased app user base and user engagement Managed media buying across digital platforms (Google Ads, Facebook, Instagram, TikTok), optimizing ad spend to achieve a 35% reduction in customer acquisition costs. Leveraged customer insights and market research to refine user segmentation, driving targeted marketing campaigns wi...
Head of Marketing Romania Mar. 2021 -
Sep. 2021
SPARK Romania (Spark Car Sharing SRL)Head of Marketing Romania
Bucharest, RomaniaSPARK is the leading player in the Romanian carsharing market with a fleet of EVs only. My responsibilities were: Led comprehensive marketing strategies that drove a 50% increase in user acquisition over 3 months, positioning SPARK as a market leader. Managed and optimized media buying campaigns across digital channels (Google Ads, Facebook, Instagram), resulting in a reduction in customer ac...

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