Years of experience: 19
Marketing DirectorMarketingCopywriterCommunications ManagerContent ManagerSMM Manager
Trust Score
Trustworthy; active professional engagement.
Kristen's Career Path
Jul. 2023 -Present
MagMutualMarketing Director
+ Lead business development content strategy and support advice content strategy
+ Own all communications efforts, inclusive of outreach to customers, agents, and prospects
+ Lead content strategy for social channels
+ Lead corporate communications efforts
+ Develop and execute public relations strategy for the company
+ Oversee a team of writers
Jun. 2022 -Aug. 2023
ArcadiaB2B Marketing Lead
Remote(Urjanet was acquired by Arcadia)
+ Assisted in executing best-in-class B2B marketing practices for a historically D2C company
+ Developed ideas and formalized a campaign and content cadence which lead to an increase in company publications and more content availability for lead generation and paid social programs, driving brand awareness and form fills + Owned the rebrand of critical Urjanet...
Aug. 2021 -Aug. 2022
UrjanetDirector of Marketing
Atlanta, Georgia, United States+ Managed a marketing budget of $1.5M ensuring that all marketing initiative were within budget and delivered measurable ROI
+ Collaborated with cross-functional teams to develop and execute successful social and online advertising campaigns that resulted in a 30% YOY increase in website traffic
+ Owned marketing communications, brand, event, and content strategy + Collaborated with the deman...