Years of experience: 19

Marketing DirectorMarketingCopywriterCommunications ManagerContent ManagerSMM Manager

Trust Score

Trustworthy; active professional engagement.

50%
Kristen's Career Path
Marketing DirectorJul. 2023 -
Present
MagMutualMarketing Director
+ Lead business development content strategy and support advice content strategy + Own all communications efforts, inclusive of outreach to customers, agents, and prospects + Lead content strategy for social channels + Lead corporate communications efforts + Develop and execute public relations strategy for the company + Oversee a team of writers
B2B Marketing LeadJun. 2022 -
Aug. 2023
ArcadiaB2B Marketing Lead
Remote(Urjanet was acquired by Arcadia) + Assisted in executing best-in-class B2B marketing practices for a historically D2C company + Developed ideas and formalized a campaign and content cadence which lead to an increase in company publications and more content availability for lead generation and paid social programs, driving brand awareness and form fills + Owned the rebrand of critical Urjanet...
Director of MarketingAug. 2021 -
Aug. 2022
UrjanetDirector of Marketing
Atlanta, Georgia, United States+ Managed a marketing budget of $1.5M ensuring that all marketing initiative were within budget and delivered measurable ROI + Collaborated with cross-functional teams to develop and execute successful social and online advertising campaigns that resulted in a 30% YOY increase in website traffic + Owned marketing communications, brand, event, and content strategy + Collaborated with the deman...