Years of experience: 15

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Katie's Career Path
Co-Founder & Marketing StrategistSep. 2024 -
Present
Studio CapricornCo-Founder & Marketing Strategist
Boston, Massachusetts, United States• Developed pop-culture-inspired merchandise and marketing strategies to drive 1,000 sales and $40,000 revenue in 3 months. • Managed operations, customer service, and social media campaigns to amplify brand visibility and sales growth. • Utilized Shopify, TikTok Creator/Seller, Amazon Seller, and Canva to optimize marketing performance.
Sales Development & Marketing SpecialistMar. 2024 -
Jan. 2025
GivingaSales Development & Marketing Specialist
Boston, Massachusetts, United States• Increased prospect outreach by over 100% in six months through targeted strategies and personalized messaging. • Managed product demos and client relationships, contributing to pipeline growth and improved customer engagement. • Created thought leadership content to position the company as an innovator in corporate giving. • Designed and executed social media campaigns, driving a 150% incre...
Diversity and Inclusion Lead: Women @ AppleSep. 2021 -
Mar. 2024
AppleDiversity and Inclusion Lead: Women @ Apple
• Led initiatives within the Women @ Apple DNA network to advocate for women in sales and leadership roles. • Organized and hosted engaging virtual seminars to promote diversity, equity, and inclusion (DEI) initiatives company-wide. • Developed and implemented mentorship programs to advance women in B2B sales and leadership roles at Apple.

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