Years of experience: 19
Sales ManagerBusiness Development ManagerHead of GrowthChanel ManagerC-level ExecutiveSales & BizDev
Trust Score
Exceptionally trusted; proven professional excellence.
Sergio's Career Path
Jan. 2020 -Feb. 2024
adidasDirect to Consumer, Senior Director
MexicoOversaw Direct-to-Consumer business with a total portfolio of 90 stores, and a high-performing e-commerce division, while effectively managed a team of 700 employees. Spearheaded acceleration of regional e-commerce grew through strategic optimization of commercial moments and product assortment to ensure sustained business vitality. Led end-to-end DTC strategy and oversaw market trends, consu...
Feb. 2017 -Dec. 2019
adidas GroupDirect To Consumer Director at adidas Peru
PeruLed diverse portfolio comprising 56 brand stores and factory outlets across 10 cities. Spearheaded and implemented Data Analytics initiative while providing valuable insights into client journeys within stores. Monitored and analyzed key performance indicators (KPIs) related to DTC operations, regularly reporting findings to executive leadership and recommending adjustments as needed. Led a t...
Nov. 2014 -Jan. 2017
adidas GroupDirector of Supply Chain
PeruOrchestrated adoption of 3PL framework for warehouse and distribution operations, catering to e-commerce, retail, and wholesale sectors. Analyzed market trends, demand forecasts, and inventory levels to optimize stock levels, while minimizing carrying costs, and enhancing overall supply chain performance. Implemented and maintained robust supplier relationships, negotiating contracts, and ove...