Years of experience: 9

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Jessica's Career Path
Marketing, Advertising, and Communications ManagerJun. 2018 -
Jun. 2023
Laser AirlinesMarketing, Advertising, and Communications Manager
Caracas, Venezuela• Developed and managed the annual advertising and marketing budget. • Coordinated market research studies and developed marketing strategies for the airline's sales channels. • Planned and coordinated major events, including new route inaugurations and public relations activities. • Defined the brand's communication pillars and supervised social media content creation. • Designed mass media ...
Head of Advertising and MarketingFeb. 2018 -
Jun. 2018
Laser AirlinesHead of Advertising and Marketing
Caracas, Venezuela• Executed and supervised advertising strategies in the aviation sector, promoting routes, destinations, products, and services to improve profitability. • Coordinated social media content and managed customer service and responses. • Developed creative projects and strategies to attract new clients and retain key accounts, increasing profitability and market positioning. • Supervised the reg...
Digital Management and Advertising SpecialistApr. 2016 -
Feb. 2017
Mercantil SegurosDigital Management and Advertising Specialist
Venezuela• Planned advertising strategies and activities for the brand in Venezuela and Panama. • Developed concepts and campaigns for products and services. • Executed branding campaigns to position the brand. • Coordinated with the advertising agency for the creation of designs and campaigns. • Organized BTL activities and events in which the brand participated. • Managed social media channels and d...

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