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Dounia's Career Path
Jul. 2022 - Jan. 2023
BMW GroupEventmanagement & partner relations BMW Motorrad
Munchen, Beieren, DuitslandEvent management & partner relations of BMW Motorrad
Support & consulting in BMW Motorrad’s experience brand.
Nov. 2017 - May. 2021
BMW GroupDesignstrategy consultant for BMW Motorrad
Munchen, Beieren, Duitsland2017-2019 designbenchmarking research, mainly focused on developing a holistic approach and understanding of keytrends and developments with a designperspective. The objective was to create awareness within the company, and generate a holistic and more human centered discussion. 2019- 2021 focus on early phase of the product development process. Supporting and consulting strategy, marketing a...
Jan. 2017 - Mar. 2023
BMW GroupDesignstrategist (Incl. Rolls Royce, MINI, BMW M and BMW Motorrad)
MunichDesignstrategy consulting and support in portfolio management in the early phase of product creation process for BMW Group including all designstudio’s. Key Responsibilities: -Applying designresearch methods and tools to get a deeper understanding of future customer values and latent needs, conducting research & in-depth interviews and deriving valuable insights to base further decisions and ...