Greater New York City Area* Author of Medium Shift, a monthly column on The Information tracking the transformations underway in the media business. * Author of The Medium (née PARQOR), a newsletter offering deep insight and analysis of the media marketplace as the business models for "premium content" are redefined by creators, tech companies and 10 million emerging advertisers. In November 2021, The Medium was the f...
Aug. 2008 - Sep. 2016
BETBET Digital - Strategic Planning, Operations & Innovation
Greater New York City AreaStrategic Planning, Operations, Digital Marketing & Innovation
Greater New York City Area* Founded interactive video music curation site, iHearditOn.com (2008-2011),
Innovation • Built interactive video viewing experience (“UX”) for users leveraging Liverail ad delivery platform and Flash technology to deliver • Managed team of three music editors • Market tests of model with Sony/Jive Records artists (including Grammy-winning R&B artist Miguel) resulted in engagement rates of 15...