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Years of experience: 8
Marketing DirectorEmail Marketing ManagerMarketingCommunications ManagerSMM Manager
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Cristina's Career Path
Nov. 2021 -Sep. 2024
Dress for Success PittsburghCommunications & Events Coordinator/Data Analyst
United States, PittsburghExecuted event planning coordination tasks, such as managing venues, vendors, and internal stakeholders within the events department of a nonprofit organization.
Planned and implemented targeted email marketing campaigns, leading to a 25% increase in fundraising goals for major events.
Promoted virtual events via social media platforms such as Facebook, LinkedIn and Instagram, resulting in ...
Mar. 2021 -Present
Vanburgh MediaGlobal Marketing Manager
United States, PittsburghDeveloped a brand awareness campaign and content marketing strategy that increased monthly lead generation.
Created and repurposed social media content, expanding the company’s online presence efficiently.
Designed PPC campaigns and landing pages that boosted conversions, while optimizing targeted audiences and ad copy for higher ROI.
Enhanced email campaigns and automated lead generation wor...
Jul. 2016 -Apr. 2021
UPMC Health PlanCOB Services Concierge
Spearheaded member communication initiatives, transitioning to email marketing which reduced costs by $25,000 and improved customer satisfaction by 20%.
Enhanced member portal functionality in collaboration with the COB Smart Portal team, enabling all lines of business (Commercial, Medicare, Medicaid, and Marketplace policies) to submit updated insurance information, leading to a 50% reductio...