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Years of experience: 27
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Brian's Career Path
Apr. 2023 -Jul. 2024
ConnexallManager of Marketing
Toronto, Ontario, Canada- Build and lead the marketing team to ensure the successful execution of deliverables
- Research market trends toward the creation of comprehensive, data-driven strategies and tactics
- Drive marketing roadmap to ensure clear cross-functional communication, alignment, and execution
- Coordinate campaign execution for demand generation and positive sales growth
- Define, execute and curate co...
Jun. 2021 -Oct. 2022
DrFirst, Inc.Marketing Manager, Demand Generation and Communications
Grand Rapids, Michigan, United States• Designed marketing programs and campaigns that connect with customers and prospects • Assessed and evolved messaging to ensure maximum effectiveness and differentiation
• Grew market share through persona-driven solution positioning and messaging • Collaborated with sales teams in developing campaign strategies to support revenue goals
• Identified and planned demand generation and thought ...
Apr. 2020 -Jun. 2021
Michigan Health Information Network Shared Services (MiHIN)Senior Marketing Strategist
Grand Rapids, Michigan, United States- Co-managed the integration of marketing operations of Great Lakes Health Connect into The MiHIN Group - Established systems and architecture for building coordinated marketing plan programs for supporting The MiHIN Group business units, priorities, and teams
- Synthesized the varied marketing and communications needs of all business units within The MiHIN Group. - Designed and implemented i...