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Years of experience: 17
United StatesMarketingC-level ExecutiveAffiliate MarketingBrand Marketing ManagerCommunications Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Erin's Career Path
Oct. 2023 -Present
Bond VetVice President, Marketing
New York City Metropolitan AreaGrew Bond Vet's retail footprint from 7 to 50 clinics, across multiple states and regions. - Developed clear client personas, and integrated strategies to hone brand architecture and
positioning, bringing to life Bond Vet’s company mission.
- Built data reporting and attribution at Bond Vet to improve our strategic decision-making;
led to a decrease in CAC by 30%.
- Led marketing team through...
Sep. 2022 -Oct. 2023
Bond VetSenior Director of Marketing
Creating new marketing strategies and leveraging our tactics to grow our business.
Including:
• Partnering cross-functionally to plan initiatives and responses to ongoing business priorities
• Owning all online and offline advertising
• Building and managing a team of 10+ marketers • Working closely with operations, medical, engineering and finance teams
• Expanding our website and CRM effect...
Jan. 2022 -Sep. 2022
Bond VetDirector of Marketing
First senior marketing hire. Built all attribution, established culture of data-led decision making, created marketing strategy and scaled marketing team.