Years of experience: 8
Fitness CoachEvent ProducerMarketingHR⚖️ Legal🏐 Sports
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Michelle's Career Path
Mar. 2024 -Present
SelfPilates Instructor
Jan. 2023 -Jun. 2023
Mindful MatchaFounder
- Conducted comprehensive market research to identify consumer trends, consumer preferences, competitive landscape, and market gaps for effective product positioning. - Developed brand marketing and positioning by conducting primary market research via Attest and Pollfish.
- Defined product positioning and messaging by drafting value propositions for each product line.
Apr. 2022 -Dec. 2022
AblyTalent Acquisition
Boston, Massachusetts, United States*Company-wide Layoff Dec 2022* - Sourced directly to be the first recruiting partner in the US. - Developed and executed brand messaging strategies, leveraging insights gained from understanding candidate profiles to resonate with target audiences effectively. - Collaborated with internal cross-functional teams to develop a recruitment content strategy to create compelling brand stories and m...