I worked with Michelle from 2018-2020 in recruiting at a startup incubator. She is extremely talented, driven and detail oriented. In a startup you wear a lot of hats, Michelle never turned down a new...
Michelle is a reliable, hardworking, and dedicated professional who brings a ton of enthusiasm to her work. She is incredibly dependable and resourceful, I would trust her to complete almost any proje...
Trust Score
Exceptionally trusted; proven professional excellence.
- Conducted comprehensive market research to identify consumer trends, consumer preferences, competitive landscape, and market gaps for effective product positioning. - Developed brand marketing and positioning by conducting primary market research via Attest and Pollfish.
- Defined product positioning and messaging by drafting value propositions for each product line.
Boston, Massachusetts, United States*Company-wide Layoff Dec 2022* - Sourced directly to be the first recruiting partner in the US. - Developed and executed brand messaging strategies, leveraging insights gained from understanding candidate profiles to resonate with target audiences effectively. - Collaborated with internal cross-functional teams to develop a recruitment content strategy to create compelling brand stories and m...