I know what it's like to be expected to do it all as a marketing leader. That's why I've crafted Product Marketing House services to not only offer you strategy, but to actually get the work done for you. Consider me your product and content marketing team captain – I'm on the field calling the plays and then taking the ball down the field to help you score. I help clients with: - Positioning...
- Led all product marketing efforts, developing an executive-level point of view and associated content and assets
- Established go-to-market processes and guidelines for effective product launches
- Revamped the Product section of the website using SEO best practices to increase visibility and drive traffic
- Developed a voice of the customer program, gaining invaluable insights and feedback...
- Led a team of product marketers, overseeing recruitment, mentoring and management
- Collaborated with senior leadership to redesign company messaging and positioning
- Implemented a streamlined go-to-market process in partnership with the Product team
- Developed new sales materials to support updated narrative, resulting in increased revenue
- Oversaw website refresh to align with new mess...