Years of experience: 20

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Ezelna's Career Path
Group Marketing ExecutiveSep. 2014 -
Oct. 2024
BURGER KING® South AfricaGroup Marketing Executive
South AfricaCarrying out strategic development of marketing plans to drive a new market entrant's profitability. Managing the synchronisation of multiple functions and disciplines to maximise the impact each program delivers on the marketing calendar. Overseeing all consumer touch points to ensure delivery of not only critical sales objectives but also consistency with the tonality and personality of the...
Marketing & Communications ManagerMay. 2012 -
Aug. 2014
Effective IntelligenceMarketing & Communications Manager
Cape Town, ClaremontUtilizing advanced techniques for acquiring and retaining customers by developing insights and intelligence management methods. Enhancing the market position further, whilst expanding its reach nationwide. Crafting a marketing communications plan and re-branding strategy whilst implementing a CRM sales process to enhance customer engagement. Forecasting and progress-sharing with lead generati...
Marketing & Communications ManagerOct. 2010 -
Mar. 2012
Insight Group PLC Marketing & Communications Manager
V & A WaterfrontDeveloping the corporate image and brand identity through content marketing and online reputation management. Launching new products to the market, whilst managing and implementing a CRM system to monitor lead data and customer records for sales and customer service management. ACHIEVEMENTS: Managing lead generation of 800 – 1000 leads per month. Improving the monthly revenue by 30% during th...

Ezelna's Posts

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    How I can help you

    🔹 Business Development: Design growth strategies, explore new revenue streams, and lead market expansion. 🔹 Marketing: Develop standout brand strategies and ROI-focused campaigns. 🔹 Startup Support: Guide setup, eCommerce, and market entry.

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    People I am looking for

    🔹 Target Clients: Purpose-driven entrepreneurs and leaders in growth phases. 🔹 Industries: Technology, education, digital services, personal growth. 🔹 Collaborations: Startups, early-stage founders, strategic partners.

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    Experience & Cases

    🔹 Burger King SA: Drove brand expansion, 33% revenue increase. 🔹 AfriGold: Co-created global education platform. 🔹 Nando’s: Revitalized market strategies. 🔹 Tech Roles: Brand repositioning and digital strategy optimization.

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    How to contact

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