Years of experience: 14
Startup FounderMarketing📝 Influencer or Blogger🐦 DesignConsultingEducation
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Exceptionally trusted; proven professional excellence.
Valeria's Career Path
Jan. 2023 -May. 2024
The Estée Lauder Companies Inc.Corporate Communication Lead
Milano, Lombardia, ItaliaLeading the organization communications team, coordinating the internal and external communication strategies for the organization to ensure consistent and positive corporate identity and positioning both corporate, brands and leadership team.
Sep. 2021 -Mar. 2024
The Estée Lauder Companies Inc.Brand General Manager Haircare - Aveda & Bumble and bumble
Milano, Lombardia, ItaliaAs the leader of Marketing and Commercial teams for the brands, I drive brand evolution, profitability, sales growth, and equity enhancement within the country. Overseeing a dynamic team of 50 individuals, including Commercial Directors, Sales teams, Digital Marketing & E-commerce experts, Product Marketing & Visual Merchandising professionals, as well as Sales Analysts, I orchestrate compreh...
Sep. 2019 -Jan. 2022
The Estée Lauder Companies Inc.Brand General Manager Smashbox, GlamGlow & Origins
Milano, Lombardia, ItaliaOwner of the brand strategy and Go-to-Market in the Country, accountable to deliver the full Brand P&L, including Online Activations, FSS, Wholesale and Consumer Marketing.