Years of experience: 23

📝 Influencer or BloggerC-level ExecutiveSales & BizDev🐦 DesignConsultingEntertainment

Trusted by top professionals

  • JM
    Janet McElroy
    Marketing Executive
    Verified
    Karen gets things done! She has a terrific track record of driving results that impact revenue growth. She has helped both B2B and B2C companies improve customer acquisition and retention by implement...

Trust Score

Exceptionally trusted; proven professional excellence.

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Karen's Career Path
Executive Director, epocrates MarketingAug. 2020 -
Present
athenahealthExecutive Director, epocrates Marketing
Watertown, Massachusetts, United StatesThe marketing leader for the epocrates business within athenahealth’s healthcare technology portfolio, accountable for transforming the marketing organization, technology stack and all marketing plans and programs, including 3–5-year strategic plans to achieve double-digit revenue growth year over year. Charged with driving growth in both our B2B commercial media/advertising business and in o...
SVP, Creative StrategyApr. 2018 -
Aug. 2020
Digitas North AmericaSVP, Creative Strategy
Greater Boston AreaCharged with providing clarity of when, where and with whom to connect, inspiring creative outputs that move people both emotionally and behaviorally. Key Clients Include: Bank of America, Bank of America Merrill Lynch, Bank of America Private Bank, LogMeIn, Academy of Art University (formerly the Art Institutes) • Craft impactful creative briefs and insight presentations, selling the brief t...
Strategy Director, Global AdvisoryJan. 2016 -
Apr. 2018
VMLStrategy Director, Global Advisory
Kansas City, Missouri AreaResponsible for understanding the unique mix of client challenges, market and customer dynamics, competitive landscape and local/global opportunities to identify the distinct human truth required to deliver customer-first platform experiences that reach business objectives and exceed client expectations. This role requires a passion for consultation and digital transformation expertise, along...

Karen's Posts

  • About

    • Brand Identity & Management • Product Marketing • Multichannel Marketing • Go-To-Market Planning • Digital Transformation • Experience Consulting • Growth Marketing • Creative Inspiration • Coaching & Mentoring

  • Cases & Experiences

    • D2C growth of 36.8% and $5.1M over 2 years at epocrates • B2B growth of 23% and $13.3M over 2 years • Led strategies for Bayer, Abbvie, Ford, New Balance, LogMeIn, and Bank of America

  • Work Order

    • We help solve business challenges • Lead discovery, prioritization & roadmap design • Achieve best-in-class consumer experiences • Facilitate strategic workshops for brand alignment • Develop comprehensive marketing strategy plans

  • How to contact

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