Developed and executed comprehensive acquisition marketing strategies to drive user growth and retention. Led multi-channel media campaigns (PPC, social media, display, affiliate) to achieve targeted acquisition goals. Managed end-to-end campaign processes, including planning, execution, optimization, and reporting across various digital platforms. Conducted in-depth analysis of marketing per...
Johnson & JohnsoneCommerce Activation Manager & Media Specialist- Southern Europe Cluster
Madrid, Comunidad de Madrid, EspañaBuild an activation plan for our key brands & customers for Spain, Italy and France including Amazon and Brick & Click peak events Build a KPI tracking and reporting scheme for e-commerce media campaigns for a better data-driven decision making Media budget allocation and pacing per market, retailers, and brands based on business targets to increase performance. Lead the relationship with med...