Years of experience: 15

TechnologyConsumer IndustryMedia & TelecommunicationsInsuranceGovernment & Public ServicesProducts & Construction

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Gretta's Career Path
Consumer Marketing Insight Manager, Global CMIMar. 2022 -
Present
AmwayConsumer Marketing Insight Manager, Global CMI
Shanghai, China• Provide insight and recommendation to brand managers using primary research and analyze internal and secondary database. • Act as a strategic partner and proactively collaborate with the cross- function teams as research needs evolve. • Oversee nutrition product development for global team. • Commit to achieving business targets. • 2022 FGM Award Lead with Heart – Think ‘we before me’.
Account Manager, Client Service - QuantitativeOct. 2019 -
Nov. 2021
Insights by KantarAccount Manager, Client Service - Quantitative
Shanghai, China• In charge of Brand Health Tracking studies (from weekly to bi-annually) for Chinese Tech company’s local and its oversea markets in India, EU, Israel, and MENA, from day-to-day communications to presenting results to external stakeholders (revenue of 11+ million RMB annually) • Manage and coach a team of 2-6 junior members. • Provide actionable insights for clients.
Project Director, Client Facing- QuantitativeSep. 2018 -
Sep. 2019
PRS IN VIVOProject Director, Client Facing- Quantitative
Shanghai City, China• In charge of both analytical and operational tasks of quantitative shopper studies with specialties in Packaging Design and behavioral science. • Make data to stories for stakeholder and act as a strategic partner to clients on product innovations. • Provide consulting and expertise to drive outcomes for clients.