- Led media planning and oversaw execution and reporting for healthcare, utility, consumer brands with media spend in excess of $200k/month. - Presented insights, optimizations, trends, and made strategy recommendations to key members of the team, both internally and externally. - Main point of contact for agency planning teams, client teams, and platform representatives.
- Led the developmen...
Washington, District of Columbia, United States- Developed omnichannel marketing strategy and media plans for a variety of political and nonprofit clients for persuasion, direct response, and fundraising objectives across OOH, paid social, search, and programmatic. - Oversaw ad trafficking and QA processes for campaigns; was lead on check-ins with internal teams to ensure proper optimization, pacing, and budget adherence. - Reported on ca...