Years of experience: 19

ITSolution IntegratorConsultingSystem AnalystProduct ManagerProject Manager

Trust Score

Highly reliable; strong professional involvement.

70%
Rod's Career Path
PrincipalMar. 2023 -
Present
Hezar AdvisoriesPrincipal
Red Bank, New Jersey, United States
Vice President Of Product Management, Ad Sales CRMFeb. 2022 -
Mar. 2023
NBCUniversalVice President Of Product Management, Ad Sales CRM
New York, New York, United States• Promoted into the role to enable new advertising revenue streams and reduction of 3rd party SaaS licensing costs through a data model and workflow process redesign of NBC’s CRM Systems, including Salesforce • Defined single workstream to support both Linear and Digital advertising businesses, to open converged media and self-serve revenue opportunities as well as reduced operational develop...
Director of Product, AD|SMARTFeb. 2018 -
Feb. 2022
NBCUniversal Media, LLCDirector of Product, AD|SMART
New York, New York• Assigned to lead multi-year initiative of insourcing third-party SaaS advertising campaign, trafficking, and playout system across all NBCUniversal's networks by end of 2024, enabling converged inventory optimization, yield management, and cost savings in third party licensing • Defined cutover plan of NBC’s entire nationwide TV content playout supply chain to new architecture, enabling exe...