New York, New York, United StatesNew business development leader for Amazon Marketplace services. Developed ideal client profile definitions to grow new business pipeline with leading beauty and wellness brands. Led new organizational processes through cross-functional collaboration including updated fee modeling, client hand-off, and upsell/cross-sell.
New York, NYStrategy, marketing, and insights lead for Beauty and Apps verticals in North America, servicing clients ranging from Estee Lauder Companies to Doordash. Developed thought leadership and go-to-market strategy through 1P and 3P research, media strategy, audience segmentation, and insights to deliver TikTok's unique value to advertisers and grow spend. Collaborated across teams to align on stra...