Working with Bu Ade was like being handed a beautiful puzzle with a few extra pieces you didn’t expect but that ultimately made the picture clearer. She has a keen eye for detail, but she’s also not a...
Trust Score
Exceptionally trusted; proven professional excellence.
Developed brand strategies and oversaw the execution of integrated marketing campaigns across four key pillars: creative, media, KOLs/influencers, and partnerships.
Led a team of marketing professionals, operating as an in-house agency, to craft strategic communication plans encompassing digital strategy, including audience targeting, social media, marketplace ads, partnerships, and both onli...
Sep. 2020 - Mar. 2024
Kanmo GroupHead Of Marketing Communication - Distribution
JakartaManaged and set new standard for all DKT brand and digital marketing regime which are market leaders in contraception category (Sutra Condoms, Fiesta Condoms, Andalan KB). Initiated the first corporate campaign in order to aligning the communication with the well-known products.
Rejuvenated all DKT brands’ communication, in order to refining stigmas toward contraceptive market and brands.
Lau...