Bethany Petersen - Fractional Marketing Leader, Freelance (Self employed)

Years of experience: 16

Growth HackerMarketing DirectorMarketingBusiness AnalystMarketing Analytics ManagerC-level Executive

Trusted by top professionals

Kate McDonald
Principal @Self-employed | Consultant
Verified
Bethany and I worked together for several years at a former employer. She has a unique ability to draw out the below-the-surface insights, and has a deep commitment to driving actionable solutions tha...
Jane Putnam
Principal, Strategic Communications Consultant @Jane Putnam Consulting
Verified
Bethany has a brilliant, strategic mind and can solve even the most complex marketing and data challenges. She is a thought partner and results-oriented team member. Given the opportunity, I would wor...

Trust Score

Exceptionally trusted; proven professional excellence.

90%

Bethany's Career Path

Aug. 2024 -
Present

FreelanceFractional CMO l Strategic Advisor

I'm a hands-on advisor who helps operators decode their results and figure out how to level up.

Jul. 2022 -
Aug. 2024

PetVet365Vice President Growth & Consumer Experience

As VP of Growth & Experience at PetVet365, I was responsible for driving the brand's overall growth strategy, overseeing digital and offline marketing efforts, and optimizing customer acquisition. Leading a lean marketing team of 1.75 FTEs, I successfully increased YTD revenue by 25% and grew website traffic by 4x through a comprehensive omnichannel strategy. I also developed and implemented ...

Mar. 2021 -
Jul. 2023

NestléFractional Strategy Lead - Baking Division

I partnered with the Bakery Sweets division to redefine their long-term growth initiatives and drive new product development. By analyzing market trends and consumer behavior, I helped the team develop strategic plans that aligned with evolving consumer preferences. My work involved collaborating with cross-functional teams to innovate and launch new products, contributing to the division's e...